Websites or blogs that are built on one distinct topic mostly with the intention to make an income are niche sites. A website about "Pets" is a general website, a site about "Dogs" is a specialized website, a site about "German Shepherd Dogs" is a niche site, and a website about "Dog Barking Advice" is a micro-niche site.
The first step is to have an idea of what product to promote. Ideas can be found on the Internet browsing topics in search engines or directories, browsing merchants in affiliate networks, or taking note of potential niche seen in the magazines of the Mall's bookstore and newspaper stand. Google Product Search is also a good way to see products that were searched, and consequently in demand.
It is then necessary to research what keywords and long-tailed keywords are bringing monthly traffic in Google and the level of competition. If a keyword has no or little competition and 3,000 monthly searches in Google, it is an indication that it will be easier to rank first on the first page of the search engines. A hundred thousand of searches usually translates in a lot of competition.
A few searches indicates that the website has little traffic sent by search engines, while lots of competition translate with more work to do to obtain a good rank and win the competition. Keyword analysis is a major task that can be done with a range of free Internet tools.
In addition of using these free tools that are time consuming and not really fun, one may use an affordable paid software that simplifies the process and works fast in identifying all the needed data for each keyword targeted. A possibility to do well with a niche is more obvious and gold mines may be pinpointed.
After the analysis is completed, it is time to buy a domain name that includes that specific keyword or phrase, it could be DogTrainingTricks or DoggyFoodRecipes with a.com,.net or.org extension. If the keyword is already taken for these domains, the word "Top", "Good" or "Bad" can be added at the beginning. The word "Review" or "Tips" may be added at the end, as it is seen fit.
The site in itself can be made using a Wordpress blog, or an HTML template with articles and photos. It is necessary to have content related to the topic and with the keywords targeted in order to rank in search engines. Then, product links can be added in order to make sales and earn an income.
For the purpose of ranking well and as a result make sales, it is unavoidable to do some SEO work and advertise the site with article marketing, bookmarking, video marketing, or other methods. Niche marketers generally have a profusion of niche sites on various topics in order to make money online.
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